Dugan, Erin. “A Conversation with Matt McAllister”. http://www.rps.psu.edu/unplugged/spring10/april14.html
Research Penn State April 20, 2010.
Matt McAllister states that comic books have become a great leader in movie hits nowadays. He asserts that two of the main reasons that these movies are such great winners at the box office is that they offer viewers exciting scenes to watch as well as well defined “good guys” and “bad guys”. These movies also have an appeal to just about anyone who likes to watch a good battle take place so have a certain universal appeal from their hero vs. villain storyline. McAllister also brings up that advertising and merchandising of comic book movies is easy because many things can be done to promote upcoming movie-t-shirts, toys, cereals, as well as the comic books that have already been published. It is also stated that comic book movies usually have great appeal for the fact that they have great “sequel potential”. In essence this can draw people in and get them to keep coming back for more. McAllister says that for these reasons, comic book movies have become a common hit among the people of this generation.
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